I’m Barnana, and at one point in my career, I decided to stop waiting for a ‘yes.’ I wanted to put ideas forward, see how they evolved, and refine them along the way. Because isn’t that how brands come to life? They start as concepts, take shape through trial and iteration, and continue to grow long after they’ve launched.I’m a writer by trade—specifically, a content writer, though I don’t see much of a difference.
Content writers are storytellers, salespeople, and analysts, all somehow meshed together in a strange and oddly fascinating way.I can’t pinpoint exactly when I started writing, but as a student of Literature and later a Journalist, writing became inseparable from my identity. And yet, my shift into Content Writing wasn’t some grand, passion-driven choice. It just happened.
I’m Barnana, and at one point in my career, I decided to stop waiting for a ‘yes.’ I wanted to put ideas forward, see how they evolved, and refine them along the way. Because isn’t that how brands come to life? They start as concepts, take shape through trial and iteration, and continue to grow long after they’ve launched.I’m a writer by trade—specifically, a content writer, though I don’t see much of a difference.
Content writers are storytellers, salespeople, and analysts, all somehow meshed together in a strange and oddly fascinating way.I can’t pinpoint exactly when I started writing, but as a student of Literature and later a Journalist, writing became inseparable from my identity. And yet, my shift into Content Writing wasn’t some grand, passion-driven choice. It just happened.
Over the years, I’ve shaped narratives across industries I once knew nothing about—EdTech, FemTech, Geospatial Data, FinTech. Sometimes, understanding niche topics felt impossible. But that’s what made content writing exciting: if I was struggling to make sense of something, chances were, my audience was too. And that meant I had to study, research, and translate complexity into content that was digestible, informative, and—most importantly—persuasive. Not just words on a page, but words that led to action.
After spending enough time in Content Marketing, I’ve learned that a good idea often starts with a bad one—or at the very least, an unreasonably ambitious one. My ambition? To tell good stories. To take creative risks in shaping brand narratives. And most importantly, to work with brands I believe in. Because if I don’t believe in something, I can’t sell it.
That’s why I created Influx Studios.
It needs to be true, even if it is for 10 people. Writing for a personal need or writing to bring in leads for a brand begin with a clear, true, and original voice.
Creating something valuable begins with creating what you need. It’s about solving your own problems—so you build faster, think sharper, and stay real.
A big part of consistently doing work that is real and creative, is to ensure that the work evolves and adapts. Flexibility keeps the work resilient and versatile.
Whether AI-generated or human-crafted, credit's given where credit is due. Transparency helps maintain a clear process and open communication for everyone.