On the Web

On the Web is a collection of case studies of brands and clients that I have worked with over the years. Think of it as a highlight reel of content - researched, structured, and weaved to fit into each brand's unique style and personality. 
FemTech industry for portfolio Influx Studios

FemTech

I worked on content and brand strategy for a range of wellness products tailored to women's health—covering everything from period care to intimate hygiene. My role involved simplifying complex health topics, creating thoughtful campaigns, and helping the brand grow as a trusted voice in the FemTech space.

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Media and Entertainment portfolio for Influx Studios

Media & entertainment

I worked on content and brand strategy for a range of wellness products tailored to women's health—covering everything from period care to intimate hygiene. My role in volved simplifying complex health topics, creating thoughtful campaigns, and helping the brand grow as a trusted voice in the FemTech space.

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EdTech industry for portfolio Influx Studios

EdTech

I developed content strategies that made learning more accessible, engaging, and human, whether for K–12 students or working professionals. My work spanned content writing, brand storytelling, and campaign strategies that turned product features into clear, compelling narratives.

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Media and Entertainment portfolio for Influx Studios

Geospatial Data

I created clear, engaging content that broke down complex geospatial concepts for a wider audience—from technical explainers to customer stories. My writing helped position the brand as both credible and approachable in a highly specialised field.

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